The Holmarcom Group recently inaugurated AI INSTITUTE, a new training center specializing in artificial intelligence (AI) and data science in Casablanca. AI INSTITUTE aims to equip professionals with the essential skills needed to thrive in today's increasingly technology-driven world, according to a press release. On May 29, 2024, coinciding with GITEX Africa in Marrakech, Holmarcom and Microsoft formalized a strategic partnership to collaborate on the AI INSTITUTE project. «With artificial intelligence being a key driver of growth and performance in both professional and economic spheres, acquiring the latest AI skills is crucial for staying competitive and tackling the challenges of the 21st century», said Karim Chiouar, Managing Director of the Holmarcom Group. Microsoft's expertise ensures high-quality training and access to cutting-edge AI technologies and solutions. AI INSTITUTE will also partner with DynIT, leveraging the skills of Microsoft-accredited trainers. «Skills development is fundamental for building a robust Moroccan AI ecosystem and harnessing the potential of the new AI economy», said Salima Amira, Country Manager for Microsoft Morocco. AI INSTITUTE's training programs cater to a wide range of AI fields and skill levels. These Microsoft-certified courses aim to create new professional opportunities and equip businesses with the innovative skills needed to foster an environment conducive to innovation. In addition to personalized training support for companies, AI INSTITUTE will house an examination center offering recognized certifications, allowing participants to formally validate their acquired skills.