CEMA Bois de l'Atlas is investing 150 million dirhams to modernize its infrastructure and enhance its competitiveness in response to market changes and upcoming challenges. Of this amount, 120 million dirhams will be allocated to upgrading the panel manufacturing lines, while 30 million will be dedicated to developing the kit workshop. With production units in Casablanca and Meknes, the company aims to meet the growing local demand. «With the organization of major international events such as the 2025 Africa Cup of Nations and the 2030 World Cup, the country is accelerating its investments in infrastructure and strategic industries», the company explained in a statement. Through this investment, it intends to «play a key role in this transformation by providing industrial solutions that align with national ambitions». As a result, this investment reflects a «desire to stand out from national and international competition and to prepare for the future with optimized infrastructure». This strategy includes «an integrated eco-responsible approach», which focuses on «the use of renewable energy, panel recycling, and rigorous waste management», the same source added. With its international certifications (ISO 9001, ISO 14001, KOMO, CSTB, FSC), the company also adheres to strict quality, hygiene, and safety standards.