On the Nouveau Souffle stage set up at the Place des Nations Unies, the Jazzablanca festival (June 6-8, 2024) offers free, open-access concerts alongside paid ones. Featuring emerging artists mixing jazz, folk, reggae, rock, gnawa, and other ancestral music, this program, in partnership with Société Générale Maroc, includes six names selected on the basis of a call for applications launched by the festival at the beginning of the year: The Leila, Anass Oublaïd & Raw Rhythm, Folk Spirit (created in 2019 in Ait Ben Haddou), Tarwa N-Tiniri, Saad Tiouly, and Snitra. This free stage reaffirms Jazzablanca's commitment to accessible culture, showcasing the rich local and regional musical heritage alongside music from around the world. The festival kicks off with Maghreb rockers, The Leila, followed by the group formed by singer Anass Oublaïd and rock band Raw Rhythm. On Friday, June 7, the stage welcomes Folk Spirit, a Tamazight group created in 2019 in Ait Ben Haddou to explore Amazigh music with a contemporary approach. Tarwa N-Tiniri takes over with a repertoire that transports listeners to the soundscapes of the desert. On Saturday, June 8, Casablanca-based Gnawa artist Saad Tiouly offers an intimate repertoire and poetic compositions blending Gnawa, folk, rock, and Mediterranean influences. Eastern sounds follow with Snitra, winner of the Tremplin L'Boulevard 2019 (fusion category). The group presents bold creations, skilfully blending reggada, gharnati, gnawa, and issawa influences with rock, reggae, and jazz, embodying an ode to North African musical identity.