In an effort to capture the Brazilian market, the Moroccan National Tourist Office (ONMT) is highlighting Morocco's appeal as a travel destination to increase tourist arrivals and boost its share of the promising tourism market. The second edition of Brazil's Travel Next Minas, held on August 16-17 at the Expominas BH Exhibition Center in Minas Gerais, brought together over 5,000 industry professionals. Morocco and Brazil are committed to boosting tourism exchange by leveraging their rich cultural heritage. Brazil's growing middle class presents a significant opportunity for tourism growth due to its strong purchasing power. With a population of 203 million, Brazil is the primary source of South American tourists to Morocco, with around 50,000 visitors annually, according to Mohamed Amine El Joudani, country manager of the ONMT's recently opened Sao Paulo branch. The resumption of direct Casablanca-Sao Paulo flights by Royal Air Maroc on December 7, with flights on Thursdays, Tuesdays, and Saturdays, is expected to significantly increase Brazilian tourist arrivals. «Our goal is to double the number of Brazilian tourists to 100,000 within the next three years», El Joudani told MAP. To achieve this, he emphasized the importance of training Brazilian travel agents. The ONMT is collaborating with leading tour operators like Diversa, Abreu, and Orinter to promote Morocco as a destination among industry professionals. Beyond direct travel, Morocco aims to attract tourists through its proximity to Europe, particularly Portugal and Spain. Brazil's fascination with Morocco's rich history, culture, and cuisine will be leveraged to position the Kingdom as an alternative destination.
