Moroccan couscous and pasta manufacturer Dari has signed a significant agreement with the Royal Moroccan Football Federation (FRMF), becoming the official partner and official supplier to both the Atlas Lions and Lionesses national teams. «This alliance is built on shared values between the Moroccan brand Dari and the FRMF», a press release explains. «These values include the promotion of Moroccan excellence, love of country, and a spirit of commitment and collaboration». Dari has a 25-year history of supporting national sports, emphasizing the connection between athletic activity and a healthy, balanced diet. «This new partnership further signifies our unwavering commitment to Moroccan sports and our determination to nurture the growth of future athletic champions», both Dari and the FRMF declared.