Maroc - Niger : Nasser Bourita préside les travaux de la 5e Commission mixte    CAN 2025 : Le CNDH rend compte de la détention des supporters poursuivis    Une délégation conduite par l'Inspecteur Général des FAR en visite de travail en Mauritanie    50 Start-up prometteuses (10/10) : Tadwir, DROK, Corail, Presta Freedom et Smart Locker    Maroc Telecom et la Commission européenne renforcent leur dialogue autour de la souveraineté numérique    GITEX Africa 2026 : Orange Maroc place l'IA et la 5G au cœur de sa participation    Info en images. Artisanat : Lancement d'une offre intégrée de digitalisation    Inwi renforce son ancrage territorial avec la CCIS-Rabat-Salé-Kénitra    La Bourse de Casablanca termine en hausse    Région Souss-Massa : un schéma directeur pour repenser l'assainissement liquide    Etats-Unis - Iran : Le Maroc se félicite de l'annonce de cessez-le-feu    Hakim Ziyech répond à Itamar Ben-Gvir : «Nous ne craignons pas le sionisme»    La guerre en Iran au menu d'un entretien entre Bourita et son homologue pakistanais    CAN 2025 : Près d'un mois après l'annonce du Maroc comme vainqueur, le président de la CAF va au Sénégal    CAN U17 2026 : le Maroc connait ses adversaires, tous les groupes dévoilés    CAN 2025 : pourquoi Patrice Motsepe s'est rendu à Dakar en pleine tension ?    Azzedine Ounahi impressionne en Espagne et confirme son talent    Sandstorms and strong winds expected Thursday in Morocco    Morocco and Niger reaffirmed on Wednesday in Niamey their shared commitment to making their partnership a model of inter-African cooperation.    Estados Unidos - Irán: Marruecos celebra el anuncio del alto el fuego    Morocco welcomes US-Iran ceasefire and supports Pakistan negotiations    Guelmim : la future Faculté d'économie coûtera 59,6 MDH    L'ONDE et l'UNESCO signent une convention de partenariat relative au droit à l'éducation au Maroc    Rosé Days débarque au Maroc    La Zahria de Marrakech 2026 sous le signe du renouveau    Etats-Unis Iran. La trêve    Ski nautique : Kamil Belmrah, champion d'Afrique    Un étudiant marocain en tête des tendances en Chine, salué comme un héros courageux après avoir sauvé une jeune fille de la noyade    Moroccan Student Trends in China, Hailed as a Courageous Hero After Saving Girl from Drowning    Le Maroc salue l'annonce du cessez-le-feu entre les Etats-Unis et l'Iran    Elections générales en Ethiopie : 37 millions d'électeurs déjà inscrits    Les Reflets de l'Ogooué : un festival pour réinventer le cinéma gabonais    Maroc-Egypte : Akhannouch au Caire pour renforcer le partenariat bilatéral    Dialogue social : le conflit au Moyen-Orient, invité surprise du round d'avril    Journée mondiale de la santé : le Maroc et l'OMS consolident leur partenariat    Edito. Il faut confirmer la promesse    Le MAS prolonge Soufiane Benjdida jusqu'en 2030    Ligue des champions : une soirée décisive avec Barça–Atlético et PSG–Liverpool    Essaouira : une convention pour lancer le futur musée Sidi Mohammed Ben Abdellah    Match amical Espagne-Egypte : La FIFA ouvre une procédure disciplinaire après les chants racistes    Marrakech accueille "Rosé Days"    Algérie-Mauritanie : un sommet pour regagner de l'influence en Afrique du Nord    Trump accepte de repousser de deux semaines sa menace d'attaquer l'Iran    Maroc-USA: Les investisseurs américains sont prêts à investir au Sahara    « Nid d'artistes » : une mémoire vivante de l'Afrique sacrée à Paris    Morocco Fashion Style & Tex : une inauguration rythmée par la création    Jaouda et COPAG brillent aux Impériales 2026 avec quatre distinctions majeures    BCIJ : Démantèlement d'une cellule terroriste soupçonnée d'être passée à l'action    







Merci d'avoir signalé!
Cette image sera automatiquement bloquée après qu'elle soit signalée par plusieurs personnes.



History : When Yves Saint Laurent encouraged top models to visit Morocco
Publié dans Yabiladi le 05 - 01 - 2018

Morocco was a favored destination for celebrities during the late 1950s and 1960s. Indeed, after shedding light on those rockers and intellectuals who flew to the Kingdom for holidays trips it is time to remember the top models that by their turn fell in love with the beauty of this country.
As Paul Bowles, the American expatriate writer who lived for decades in Tangier, succeeded in pushing other international intellectuals to visit Morocco, Yves Saint Laurent, the iconic designer whose name became associated with Marrakech did the same thing. This time we are talking fashion rendering homage to the beautiful American and European top models who landed in the Kingdom to take one of the most exotic and breath-taking photos.
Born in 1936 in Oran, Algeria, it was Morocco and most precisely Marrakech that seduced the young designer. After his first trip to the North African kingdom in 1966, five years after creating his eponymous fashion label, Yves Saint accompanied with Pierre Bergé, his companion, fell in love with the former imperial city. With all his friends and acquaintances in the fashion industry, the designer was regarded as a magnet that encouraged other celebrities to step on the Moroccan soil for the first time.
YSL and Marrakech
It is about the way this fashion passionate regarded the city, the culture, heritage and general atmosphere. This was confirmed in an interview conducted by Amuse, a digital magazine and video channel, with Pierre Bergé, who aside from being Laurent's companion is a French award-wining industrialist and a longtime business partner of the eponymous designer. Speaking about the two French men first day in Marrakech, he recalled saying : «Yves and I arrived in Marrakech aboard an AirFrance Caravelle after a layover in Tangier. We stayed at the Mamounia. It was raining a lot».
Yves Saint Laurent posing in Marrakech./Ph. DR
«When the rain stopped after an entire week, we finally discovered that famous light which you cannot see anywhere else. The Moroccan sun probes every recess and corner. The birds were singing and the Atlas Mountain, covered with snow, would make our horizon warmer and greater».
With this beautiful and awe-inspiring scene, the famous YSL started a journey that would later inspire others. After buying a house in Marrakech, the couple returned regularly to their Morocco mansion bringing regularly friends such as Andy Warhol, Loulou de la Falaise and Betty Catroux.
Describing their obsession with the red city Bergé told the same magazine that «when you fall in love, it is hard to tell you why! We would never forget that morning when it stopped raining. We actually fell in love with everything». Yves and Pierre were actually very fascinated by Marrakech that they decided to invite others from their entourage to come stay in their medina house «Dar el Hanch» (the Snake's House). «we'd already bought a house (…) a place where many friends came to visit over the years», said Bergé.
«I recall many beautiful moments filled with love in the company of Loulou de La Falaise, Fernando Sanchez, Betty Catroux, Andy Warhol, Paul and Talitha Getty, and many others.»
Betty Catroux visiting her bestie
Indeed all these famous models came to Morocco influenced by their beloved friend and designer, Yves Saint Laurent. We can start with the dearest model to Yves' heart, the iconic Betty Catroux. Daughter of a Brazil-born French socialite and an American diplomat, Betty was known to the world of fashion as the muse of YSL, his beloved model and twin sister as he declared on several occasions. She met the designer for the first time in 1960 and they felt connected on day one.
Yves Saint Laurent laughing while cuddling with Betty Catroux in Marrakech./Ph. DR
The model, still remembers her moments with the designer in the mid-southwestern city such as her visit in 1969. In a Vogue article published in October celebrating the opening of Musée Yves Saint Laurent, she stated «I have so many memories – of being with him, also here in Marrakesh – and I feel that he is watching over us».
Yves Saint Loulou
Betty was not the only top model that visited Yves in his home in Marrakech as his other muse; Loulou de La Falaise, was also there. The French, designer, former Vogue model and editor, was «an important member of the team behind the French fashion designer Yves Saint Laurent» between 1972 and 2002.
Photographed by Bergé, Yves and Loulou show up in a black and white photo hanging out in a garden in Marrakech. Smiling to the camera, the accessories designer was sitting next to the French expatriate on a rug picnicking under the shadow of a tree. «Her presence at my side is a dream», said once Laurent who loved having her next to him even during his stays in Marrakech.
Loulou la Falaise and Yves Saint Laurent picnicking in Marrakech./Ph. DR
In an article published by the Guardian 7 years ago it is explained how these two designers were bonding. «She had been wild with Saint Laurent beyond the clothes : too much drink, too many substances in Marrakech», wrote the British newspaper.
The wild Getty couple on a roof in Marrakech
No other celebrity is most known for her trip to Morocco as Talitha Getty, the Dutch actress and model who was closely associated to the city of Marrakech. As above mentioned by Pierre Bergé, Talhita who was regarded in the 60s as a style icon was among the many friends that visited Yves. In 1968, Talitha married her husband Paul Getty, an American industrialist and founder of Getty Oil Company, embarking on an international jet-set, the couple shared their time between London, Rome and Marrakech.
According to a historical blog, Dandy in Aspic, the couple was inspired by the French designer. Their trip was remembered by a photo taken in January 1969 by Patrick Lichfield. Commenting on the picture showing Paul hooded in an off white Jellaba and Talitha lying on the floor with her colorful Caftan, Yves said : «I knew the youthfulness of the Sixties (...) Talitha and Paul Getty lying on a starlit terrace in Marrakesh, beautiful and damned, and a whole generation assembled as if for eternity where curtain of the past seemed to lift before the extraordinary future».
The Getty couple on a roof in Marrakech./Ph. DR
Lisa Fronssagrives and Suzy Parker
Although Yves Saint Laurent remained one of the distinguished fashion figures that somehow encouraged these celebrities to discover the beauty of Morocco and Marrakech in particular, other models packed their bags on work visits to the Kingdom. One of them is Lisa Fonssagrives, the Swedish first super model in the industry.
Photographed by Jean Desses, a world leading fashion designer in the 1940s, 1950s and 1960s, Lisa posed in 1951 in the Bahia Palace in Marrakech. In an astonishing black and white picture, the stunning model sat on a mosaic floor wearing a manly Moroccan traditional robe known as Selham or cape with a towel covering her hair. The authenticity of the palace and its furniture made the photograph shout Morocco as Lisa was sitting next to a traditional Moroccan tea pot.
Lisa Fonssagrives in Bahia palace in Marrakech in 1951./Ph. Jean Desses
Meanwhile, Suzy Parker, an American model and actress who had one of the most active modeling careers featured in magazine covers, movies, and advertisements, also visited Morocco. In April 1953, the blond mesmerizing woman flew to the Kingdom to shoot for ELLE magazine.
The results of this visit were amazing, a series of photos in the Sahara, with locals and around Kasbahs. The young model at the time posed next to Moroccan figs, nomads sitting next to their tents and even in front of a straying black cow.
Throughout the years, Morocco was a refuge for celebrities from all domains and industries. Rockers, intellectuals and now models have all visited imperial cities such as Marrakech, Tangier and Fes in a way that was remembered by history.
Suzy Parker posing for Elle magazine in Morocco in April 1953./Ph. DR


Cliquez ici pour lire l'article depuis sa source.