The 20th edition of the Mawazine – Rhythms of the World Festival, scheduled for June 20–28, 2025, in Rabat, is already shaping up to be legendary. Held under the High Patronage of King Mohammed VI, the festival has just unveiled the first wave of headliners—and it's a star-studded trio: Will Smith, Kid Cudi, and Salif Keita. Three global icons, three powerful styles, and one shared promise: to ignite the Moroccan capital with music. Will Smith, four-time Grammy winner and global superstar, will kick off his European tour at Mawazine with a spectacular return to the stage on June 25. Backed by the release of a new album, Smith is set to deliver an explosive, multi-generational show that blends nostalgia and reinvention—sure to make waves across the globe thanks to his massive following. He is expected at OLM Souissi scene. Kid Cudi, the visionary behind Day 'n' Nite and a cultural force in music, film, fashion, and comics, takes the stage on June 23. Known for pushing creative boundaries, the artist will present the dreamy, introspective universe of his latest album INSANO. With over 22 million records sold and ten studio albums to his name, Cudi's impact spans far beyond hip-hop. Cudi will also be performing at the OLM Souissi scene. On June 27, Salif Keita, the legendary «Golden Voice» of Mali, will bring a soul-stirring performance to Rabat. With a career spanning over five decades, five Grammy nominations, and countless afro-pop classics, Keita adds unmatched depth and emotion to this year's lineup. Keita will light up the Bouregreg scene. Three stars. Three continents. One unforgettable edition of Mawazine that promises to be more global than ever. And this is only the beginning.
